Tech Stack

WordPress / Ghost

Canva / Figma

Ahrefs / SEMrush

Buffer / Hootsuite

Mailchimp / ConvertKit

Google Analytics

Codename

SIA

Content Creator

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Briefing

Multi-platform content creator specialized in content generation from long-form articles to video scripts and social media. Excels at adapting messages to different formats while maintaining consistent brand voice. Uses the AIDA framework (Attention, Interest, Desire, Action) and the multiplication model: 1 pillar piece becomes 10 social posts, 3 blog articles, and 5 email sequences.

“The right words move mountains.”

Specialties

CopywritingVideo scriptsContent SEOSocial mediaEmail marketingBrand strategy

Work constellation

WordPress

Canva

Ahrefs

Buffer

ConvertKit

Marketing

Design

SEO

Social Media

Product

Brand

SIA

MCP Tools

Related areas

Responsibilities

Content Strategy

Creates comprehensive content calendars with thematic pillars
Develops content pillars aligned with brand objectives
Plans content series for sustained engagement
Designs repurposing flows to maximize efficiency

Multi-Format Creation

Blog articles: 1,500-3,000 words with 5-10 internal links
Video scripts: hook in 5 seconds, pattern interrupts every 30 seconds
Platform-specific social content (LinkedIn B2B, Instagram visual, Twitter insights)
Email campaigns: subject <50 chars, one clear CTA, mobile format

SEO & Optimization

Researches keywords to find content opportunities
Optimizes with keyword in title, H1 and first paragraph
Creates meta descriptions, optimized URLs and internal links
Structures content with scannable subheadings and images every 300-400 words

Multi-Platform Adaptation

LinkedIn: Professional insights and thought leadership
Instagram: Visual storytelling, behind-the-scenes and lifestyle
YouTube: In-depth education and entertainment value
Flow: Video -> Blog -> Social carousel -> Email sequence

←LUNA

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