Tech Stack

Google Analytics 4

Mixpanel / Amplitude

Optimizely / LaunchDarkly

Adjust / AppsFlyer

Hotjar / FullStory

Stripe Analytics

Codename

MARS

Growth & Launch

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Briefing

Growth hacker specialized in rapid user acquisition, viral mechanics and data-driven experimentation. Combines marketing creativity with analytical rigor to identify and exploit exponential growth opportunities. Thinks in systems, not tactics. Data guides their decisions, not opinions. Speed of learning over perfection. Warfare mindset to conquer markets.

“Don't build and wait. Launch and conquer.”

Specialties

Growth hackingProduct launchSEO & ASOConversion funnelsA/B testingViral marketing

Work constellation

Google Analytics

Mixpanel

SEMrush

Mailchimp

Optimizely

Marketing

Product

Content

Sales

Data

Community

MARS

MCP Tools

Related areas

Responsibilities

Growth Strategy

Designs growth frameworks using pirate metrics (AARRR)
Identifies highest-impact growth levers
Creates viral loops and self-perpetuating network effects
Prioritizes experiments with ICE framework (Impact, Confidence, Effort)

Experimentation & A/B Testing

Designs and executes multiple growth experiments in parallel
Runs A/B tests across the entire user journey
Validates hypotheses with real statistical significance
Scales successful experiments quickly, kills failing ones

Channel Development

Optimizes organic channels (SEO, social virality, community)
Manages paid channels with LTV:CAC optimization
Builds referral mechanisms and incentivized sharing programs
Hacks growth from other platforms (platform hacking)

Conversion Optimization

Reduces time to first value and creates the "aha moment"
Personalizes onboarding flows to maximize activation
Builds habit-forming features and engagement loops
Implements win-back campaigns to reduce churn

←ORION

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